Thursday, August 8, 2013
All About Looks
Amusing Ourselves to Death has further proved the case of a article we had to read in English last year. The article was about the company Abercrombie and Fitch and how they were accused of hiring people based on looks. They would hire their associates based on a certain criteria, not based on their experience or skills, but on their appearances. In this modern era, more and more companies have this same problem. Society has transformed the modern generation's thought process to base judgments upon the clothes a person wears, the car they drive, and the house they live in. Many of us no longer wait to get to know a person before we assume that their appearance displays what the person is like on a deeper level. People of the modern era have applied this same mind set not only to random people but also to more important decisions of our lives like their education and elections. Some would rather listen to others who are good looking and presented well than a sloppy, unattractive person, for they feel that the way they look represents how they act and supply information. This misconception continues to diffuse throughout the population, and I think it will ultimately result in a weak, unskilled workforce in all departments.
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The unfortunate part to this is it really is up to the people; companies like Abercrombie and Fitch follow the trend that pleases the people the most in order to maximize profits. By choosing to follow the trends we follow now, we give them the mindset of what we want instead of what we need. Our generation's perception of other people based on what they wear is a good example of this: we like seeing nice clothes, or a good car, or a big house, instead of valuing an individual's personality, or their defining traits. Naturally this becomes the common trend, and as we bring up the next generation with this mindset, it's further rooted into their perception as they are younger.
ReplyDeleteThanks to the proliferation of television and computer media, we actually have the luxury of looking at people while they speak. The people that lived before such technologies were able to focus on the actual ideas that a person had because there was no way to judge what the person looked like. This goes to show just how our consumption of media is changing our perception of things. Rather than technology being used to serve us, it is actually changing us to follow it.
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